The Hard Rock hotel and casino opened on March 10, 1995, as the world’s first rock and roll-themed hotel, and at one point was the hottest and most celebrity driven hotel in Las Vegas!
The Hard Rock was featured in various media, including television shows and music videos. It was also a frequent source of controversy and legal problems. In the 2000s, drugs and sexual conduct were common issues at the resort’s nightclubs and pool area. The Hard Rock was also criticized for its advertising. The resort catered to a younger demographic, and it began using risqué advertising. However, such advertising led to a complaint from the Nevada Gaming Control Board in 2004. The board alleged that the Hard Rock ads promoted casino cheating and drug use, and a battle ensued over the resort’s free-speech rights. The complaint was eventually settled.
The Hard Rock hotel officially closed in 2020, Virgin Hotels Las Vegas re-opened in the same location early 2021.