Gregory Siff was born in Brooklyn, New York in 1977. Gregory lives and works in Los Angeles. His artworks are included in Swizz Beatz’s Dean Collection, Deitch Projects, Santa Monica Museum of Art, Moscow Museum of Modern Art, Soho House New York and the Google HQ, to name a few. Siff’s exhibitions include “When You Were Little You Used to Color,” 287 Gallery (2018), “Happiness Dealer,” Samuel Owen Gallery Nantucket (2017), “Portrait of an American Ice Cream Man,” 4AM Gallery (2016), Art Miami: Gallery Valentine (2016), “Walls,” Pacific Design Center (2015), Scope Miami and New York (2018-2019), “Matter of Time,” Gallery Brown (2012), “There & Back,” Siren Studios x The Art Reserve (2012). Siff has touched all areas of the art world with pieces on display in the Museum of Modern Art’s MoMA PS1 for Klaus Biesenbach’s group show “Rockaway!” as well as a mural in the ACE Museum for non-profit The Art of Elysium with Christie’s Auction House. He was selected by Vans Custom Culture to be one of their “Art Ambassadors” inspiring students across the United States to embrace their creativity. His hand-painted Vans were on view at the Whitney Museum of American Art. He has done commissions and installations for Mercedes-Benz, Helmut Lang, adidas, Marc Jacobs with Louisxxx, Forbes, Rolling Stone, Teen Vogue, The Standard, Sotheby’s, Warner Bros. Records and Pyer Moss. Painting in a purposeful yet playful manner, his work exhibits meaning that is literal yet open for interpretation of nostalgia and childhood. Capturing happy moments while also tackling more serious topics, like the “Black Lives Matter” campaign, Gregory Siff does not shy away from using his art to initiate a conversation. He creates his iconic “storyboards” with each image representing an emotional or creative state of mind the artist considers to be a meaningful fragment of life. His work has been seen in The New York Times, Architectural Digest, Hypebeast, Andy Warhol’s Interview, The Wall Street Journal and W Magazine. Gregory collaborated with luxury fashion house Saint Laurent, bringing his imagery to the 2018 Women’s and Men’s F/W Ready to Wear Line. During Frieze LA 2019, Chateau Marmont commissioned Gregory to paint portraits for their White Cube Gala.